"Data Loom rebuilt how our finance and operations teams talk to each other. Meetings are shorter and decisions stick."
Our story
We help operators turn tangled systems into confident decisions.
Data Loom began with a simple promise: your teams should not need to wrestle spreadsheets to understand how the business is performing. We weave the signal, context, and actions together so you can focus on leading.
Why we exist
Analytics should feel like a conversation, not a chore.
Our team has lived inside finance, growth, and operations teams across hospitality, retail, and services. We saw the same challenge repeat: disconnected tools, stale dashboards, and decisions built on instinct instead of shared facts. Data Loom was born to bridge that gap.
Today, we partner with operators who value clarity, speed, and accountability. We sit alongside your team, map the decisions that matter, and build the workflows that keep everyone aligned.
Guiding principles
- Design for adoption first. Beautiful insights are useless if they do not drive action.
- Respect the narrative. Numbers are powerful when they ship with context and next steps.
- Build transparently. Your team should know how metrics are calculated and evolve over time.
- Earn trust every week. We measure success by the decisions you make, not vanity metrics.
Team
Strategists, analysts, and builders under one roof.
We combine analytics engineering, design, and operations expertise so engagements move quickly and stay reliable.
Hayden Vick
Founder & Principal
Former operator and analytics leader for multi-unit hospitality groups. Obsessed with frameworks that turn data into action.
Lina Patel
Head of Analytics Engineering
Builds resilient data pipelines and models across Snowflake, BigQuery, and Postgres. Champion of clean documentation.
Marcus Shaw
Director of Customer Strategy
Translates executive goals into operational playbooks. Leads enablement and adoption programs for every launch.
Milestones
- 2021 Data Loom founded to support hospitality and service operators emerging from the shutdown era.
- 2022 Launched premium portal and automation suite, expanding into retail and DTC.
- 2024 Scaled to multi-brand operators with embedded analytics squads and experimentation labs.
Where we focus next
We continue to invest in faster decision loops, AI-assisted insights, and collaboration features that keep strategy and execution in sync.
- Deeper integration with planning tools to close the loop.
- AI summaries that stay grounded in your KPIs.
- Benchmarks sourced from peer networks with anonymized data.
Our clients
Operators who choose clarity over chaos.
"They embedded with our managers during launch. Adoption hit 95% in the first month because the dashboards speak our language."
"We now run weekly growth reviews off one source of truth. The scenario planning feature alone paid for the engagement."
Join the operators who expect more from their analytics partners.
Whether you are modernizing reporting or scaling to new markets, we would love to explore how Data Loom can help.